I’m Kimberly van Rooijen, Marketing Manager at FC Groningen, where I bring together my passion for football, creativity and connecting people. My work focuses on strengthening the club’s brand, reaching new audiences and creating meaningful experiences that bring fans closer to the club.

I believe the strongest brands are built on emotion, shared experiences and a genuine sense of belonging. I love exploring how stories and experiences can bring people together and turn a shared passion into a lasting connection.