Presentation - The SoundCloud Playbook: From First Upload to Superfans

Building a successful music career today requires far more than creating great music. In this intimate, interactive workshop, SoundCloud will share the modern playbook for turning an upload into a sustainable career—drawing on insights from millions of creators, fan interactions, and SoundCloud's Music Intelligence. Through real-world examples, attendees will learn practical strategies to get heard, build an engaged fan community, use audience insights to make smarter career decisions, and diversify revenue beyond streaming.